![]() ![]() Yext is a tool for syncing and managing business information across multiple listings. ![]() It’s freemium and is useful for understanding if and where local searchers are likely to see your business. Grid My Business shows map pack ranking positions for a keyword in the area around your business. This is useful for finding relevant local and industry-specific citations. Our Link Intersect tool lets you find websites that link to multiple competitors. Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code. It tells you how much search traffic you’re getting, where it’s going, and what keywords it’s coming from. Google Search Console is a free tool for monitoring your website’s search performance. Signing up for it is completely free and is something every local business owner should use. Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile. Let’s bring things to a close with a few local SEO tools you may find useful. If there’s a map pack and/or some local “blue link” results, it has local intent. To check a query for local intent, Google it and check the results. If that isn’t the case for your services, it’s not a local SEO opportunity. Local intent means that searchers want to shop nearby. This is probably the case whichever city we’re in, so it’s an excellent way to prioritize keywords. You can do this with a keyword research tool like Ahrefs’ Keywords Explorer.įor example, the tool tells us that more people search for “boiler repair” than “boiler installation” in the U.K.: This is because what happens in one city is likely to be similar in the next. It groups keywords and shows a combined rounded search volume.įor that reason, checking the relative popularity of keywords at the national level tends to be more productive.It shows broad search volume ranges (e.g., 1K-10K), not absolute numbers.Unfortunately, Keyword Planner has its issues: If you want search volumes for your state, city, or town, you’ll have to use Google Keyword Planner. Keyword research tools show you national search volumes. Plug a competing business into Ahrefs’ Site Explorer, go to the Top pages report, and look for URLs that map to services. Here’s another way to find “missed” keywords: If you offer those services, you may also want to consider targeting these keywords. To expand this list, use the service keywords as “seeds” to find more services people are searching for.įor example, if we plug the services above into Ahrefs’ Keywords Explorer and check the Matching terms report, we see keywords like: Here’s what that can look like for a plumber: This will help you maximize your presence for queries your customers are searching for. But others will search for queries relating to specific services like “drain unblocking.”įor that reason, you should begin by brainstorming and listing the services you offer. Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing “plumber” into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are “map pack” results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. ![]() In short, customers are searching for your business.
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